This post was originally featured on Forbes. Challengers Change Society For The Better Over the past year, Covid-19 has changed the way we approach business, both financially and on a human level. It widened the gap between the innovators and the laggards and threw a harsh light on our morality. …

This post originally appeared on Entrepreneur. Eight steps to approach entrepreneurship like a Challenger. If you know the story of David and Goliath, you already know what it means to be a Challenger. As a tale of thinking differently to overcome seemingly insurmountable competition, it’s an important lesson for today’s entrepreneurs. Rather than being defined by their size…

Challenger Brand marketing agencies have all the hallmarks of a Challenger. They fight smarter with an agenda to upend the status quo. On first glance, you might not think there’s a big difference between a normal marketing agency and a Challenger Brand marketing agency like 5&Vine. To better understand it is to better understand what a Challenger Brand is. Challenger Brands are not defined by their size but by their aim to…

A personal highlight from AdWeek’s 2021 Challenger Brand Summit From February 22–25, AdWeek’s 2021 Challenger Brand Summit took place, sharing stories of success, strategy and challenging convention in all manner of circumstances. One of the highlights of the event was not delivered by a Chief Executive Officer or Growth Expert but rather Chance The Rapper, a creative force with…

In his new book Think Again, Wharton School professor Adam Grant talks of a defining moment for Pixar. It came in 2000, when director Brad Bird was brought on board and ended up pitching a vision Pixar labelled as impossible. But rather than simply accept it as a loss, Bird…

A few weeks ago, The New York Times published a piece titled Welcome to the YOLO Economy. It talked of a shift that’s taking place with America’s working Millennials, spurred by the effects of the pandemic. …